Why is the marketing strategy so important to the pricing decision? Can you think of some examples

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Why is the marketing strategy so important to the pricing decision? Can you think of some examples in which the strategy and the price appear to be inconsistent?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:21 AM

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Why is the marketing strategy so important to the pricing decision? Can you think of some examples

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Marketing Management

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