Why might it be necessary to sell the channel members on a proposed logistics program? What kinds

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Why might it be necessary to sell the channel members on a proposed logistics program? What kinds of appeals might be used?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:55 AM

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Why might it be necessary to sell the channel members on a proposed logistics program? What kinds

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The benefits of a proposed logistics program may not be apparent to the channel members He...View the full answer

Marketing Channels

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