Why should the channel manager be concerned about the failure of channel members to live up to inventory stocking agreements?
Answer to relevant QuestionsThe only real measure of a channel member’s selling capabilities is the sales achieved for the manufacturer’s product. Do you agree or disagree? Discuss. Applying performance criteria can be difficult because so many factors may be involved an may change over time. Moreover, some performance criteria may apply differentially to particular channel members in varying ...Have electronic marketing channels fundamentally changed marketing channel strategy an management? Discuss. Office Depot has almost 1,000 office superstores and a giant catalog of office supplies that it offers via mail order. Yet Office Depot also enables its customers to shop on the Internet. Its Web site offers virtually all of ...Discuss the rationale for franchising from the franchisor’s and franchisee’s point of view.
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