Why would brands combine their advertising message and sales promotion offer in the same print ad?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:25 AM

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Why would brands combine their advertising message and sales promotion offer in the same print ad?

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Many freestanding inserts in newspapers contain ads with coupons Consumers may perceive them as ads ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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