What is meant by the concept of integrated marketing communications? How might a firm that is using

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What is meant by the concept of integrated marketing communications? How might a firm that is using integrated marketing communications differ from one that looks at advertising and promotion in a more traditional way?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:25 AM

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What is meant by the concept of integrated marketing communications? How might a firm that is using

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Integrated marketing communications is a concept of communications planning that involves coordinati...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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