Why would Rolex pay higher channel costs and receive a lower pocket price? Wouldn't it always be

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Why would Rolex pay higher channel costs and receive a lower pocket price? Wouldn't it always be better for Rolex to use a direct marketing channel?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:08 AM

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Why would Rolex pay higher channel costs and receive a lower pocket price? Wouldn't it always be

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Rolex wants to use highend exclusive retailers that have an image that matches the Rolex b...View the full answer

Market Based Management

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