With a classmate, choose two firms that compete directly with each other. Select two of the following

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With a classmate, choose two firms that compete directly with each other. Select two of the following or choose your own.
Then develop a competitive strategy for your firm while your partner develops a strategy for his or hers. Present the two strategies to the class. How are they similar? How are they different?
a. Home Depot and Lowe's
b. Apple and Dell
c. Busch Gardens and Six Flags
d. Visa and MasterCard
e. Honda and Ford
f. Sara Lee and Kraft Foods

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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