Select one of the following products and explain how you would use segmentation by income and expenditure

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Select one of the following products and explain how you would use segmentation by income and expenditure patterns to determine your targeted market. 

a. Busch Gardens theme parks 

b. GoPro video camera 

c. Healthy Choice frozen entrées 

d. Land Rover Evoque.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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