Wrigley’s spends around $30 million per year on intense, over-the-top commercials that claim to showcase what it feels like to chew 5® Gum—Wrigley’s second most popular gum brand. Despite claiming in a tongue-in-cheek way to provide information about the gum to viewers, it is obvious that very little information is embedded in the high-concept, visually stimulating commercials. So what is the point of the advertising? How would an economist view this type of advertising? How do you view it? Would it be better to have a perfectly competitive market in gum?