Write a customer environment of the Pinkberry Company (around 500 words with references) in this paper, current

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Write a customer environment of the Pinkberry Company (around 500 words with references) in this paper, current and potential customers are identified and described.
prevailing needs for the current and potential customers are identified and described, description of the basic features of the said organization and competitors' products in terms of need is provided, the 5 w model is provided, who where what when why and also the future anticipated needs of the customer are identified.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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