Write some interviewer instructions for in-home personal interviews to be conducted by students.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:04 AM

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Write some interviewer instructions for in-home personal interviews to be conducted by students.

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They should cover the following points a Making the initial contactthe initial contact can make or b...View the full answer

Marketing Research An Applied Orientation

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