1. How does the concept of segmentation pricing relate to Washburn Guitars four different price points? 2....
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2. How does Washburn’s four different price points reflect customer wants and needs?
3. Are Washburn’s four price points an accurate indicator of differential quality? Why or why not?
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1 Segmentation pricing refers to the strategy of pricing goods or services differently for each market segment that is looking for a particular combin...View the full answer
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