You are asked to provide margin figures for a product-choice decision. Do you give the gross margin

Question:

You are asked to provide margin figures for a product-choice decision. Do you give the gross margin per unit or per unit? Why?

Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...