You are the market research director for a consumer product company. You have been asked to evaluate China as a potential market for your company’s products and begin a search of secondary data. What are the three primary issues you must consider in assessing the data available on China? How would you find information on these issues?
Answer to relevant QuestionsReview the section on change drivers and select any two within the set that you want to focus on. Pick an organization of your choice and answer the following questions: a. In what ways do each of the change drivers impact ...Historically, the theme park industry in Orlando is heavily impacted by a large number of macro-level external environmental factors. From each of the five major categories of macro-level external factors, identify a ...Compare and contrast the pricing strategy of Apple iPod’s around the world to Microsoft’s Zune. Then, as marketing manager for SanDisk, how would you price a new MP3 player that will be introduced in 35 countries in the ...1. What central changes are contributing to the growth of Yum! Brands in global markets? 2. Give some examples of ways that you believe Yum! Brands will have to adapt its offerings to appeal to global customers in different ...Assume that your school has decided to undertake a complete marketing audit. Review the marketing audit instrument (Exhibit 16.10) and accompanying discussion. a. List as many areas as you can across the entire institution ...
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