You are working for the small accounting firm, CPA Plus, and your boss, Bradford Trask, wonders whether your company could produce podcasts for its clients without professional help. He doesn't know how podcasting really works, nor what resources or costs would be required. However, he has read about the benefits of providing advice or sending promotional messages to customers who can download them from the company Web site or subscribe to them in a podcast directory.
Conduct some Web research to understand better how podcasting works and what hardware and software are needed. Visit podcast directories such as Podcast Alley (www.podcastalley.com) or Podcast.com (www.podcast.com) for some ideas, or search iTunes for business and investment podcasts. The Small Business Administration (www.sba.gov) also offers Web pages devoted to the topic.
Consider your accounting firm's needs and its audience. Then write a memo addressed to Bradford Trask that you would send along with a brief e-mail cover message. In your memo argue for or against creating podcasts in house. For professional podcasts listen to The Wall Street Journal's The Journal Report or any number of business podcasts on iTunes.