You have an opportunity to buy a new car. After a lot of thought and research, you have narrowed your options to four different cars. Basic information about each car is presented in the following table:

A. Define the decision problem that you face in choosing a car from among the options available to you.
B. What are your objectives in choosing a car? Identify quantitative and qualitative objectives separately. What is the most important objective to you? Why?
C. The decision model discussed in the chapter requires you to identify all available options (i.e., alternatives) as part of the decision-making process. Given your specific circumstances (e.g., lifestyle, geographic location, and so on), what are your available options in choosing a new car? What are the relevant quantitative and qualitative factors affecting these options?
D. If you were to choose from among the four cars, which would be the best choice? Why?
E. How important are qualitative factors in choosing from among the four cars? Are qualitative factors more important than quantitative factors?Why?

  • CreatedMarch 11, 2015
  • Files Included
Post your question