You have been charged with determining how to attract more business majors to your school. Outline the steps you would take, including the sampling procedures to accomplish this task.
A. Identify the problem and state the marketing research objectives.
B. Create the Research Design.
C. Choose the Basic Method of Research.
D. Select the Sampling Procedure.
E. Collect the Data.
F. Analyze the Data.
G. Prepare and Write the Report.