You have been requested to design a DSS for a manufacturer of automotive parts. a. What data
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a. What data should be included in the system (e.g., sales by sales area or by product line, age, and type of automobile driven)?
b. What data sources might be used to create the information system?
c. How will you structure the system conceptually, including the elements you will build into each of the subsystems?
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Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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