Question

Your task as a member of the International Strategic Management Team in your company is to investigate the potential for entry into a foreign market. As part of your initial investigation, you must provide an assessment of the economies of countries in the Americas and the Asia and Pacific regions. The file Doing Business contains the 2012 GDPs per capita for these countries as well as the number of Internet users in 2011 (per 100 people) and the number of mobile cellular subscriptions in 2011 (per 100 people). (Data extracted from data. world bank. org.)
a. Construct a treemap of the GDPs per capita (size) and their number of Internet users in 2011 (per 100 people) (color) for each country grouped by region.
b. Construct a tree map of the GDPs per capita (size) and their number of mobile cellular subscriptions in 2011 (per 100 people) (color) for each country grouped by region.
c. What patterns to these data do the two treemaps suggest? Are the patterns in the two treemaps similar or different? Explain.


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  • CreatedJuly 16, 2015
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