Discuss the special challenges faced by companies when marketing products internationally.
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Discuss the special challenges faced by companies when marketing products internationally.
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Marketing products internationally presents several unique challenges for companies stemming from differences in culture language regulations infrastructure and consumer behavior across different coun...View the full answer
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Related Book For
Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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