How does a product idea differ from a product concept and a product image? Where do these
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How does a product idea differ from a product concept and a product image? Where do these concepts fit in the new product development process?
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In the new product development process a product idea product concept and product image are distinct stages that represent different aspects of a products development and marketing Heres how they diff...View the full answer
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Related Book For
Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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