1. Are you surprised that employee discounts are a highly valued benefit at Best Buy? Why or why not? What kinds of employees would this benefit attract?
2. Suggest a way that Best Buy could have reduced the costs of benefits without sparking employee anger.

Part of knowing what employees value is knowing what they don't want to lose. Brian Dunn learned that the hard way as an executive of Best Buy.
Dunn hoped to improve profitability by cutting costs, and he thought employees would accept a smaller employee discount. To be certain, the company monitored comments on its employee social-networking site, the Watercooler.
The results were soon in: Employees flooded the site with 54 pages of comments, most of them furious. Just five days later, Dunn reviewed the reaction with senior management. The decision was easy: Best Buy backed down and restored the employee discount to its original level.