1. Do you think serendipity is random, as some say? Why or why not? 2. What does...

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1. Do you think “serendipity is random,” as some say? Why or why not?

2. What does the “discovery” of Viagra and Cialis tell us about the strategic management process? Discuss about the role of strategic initiatives?

3. Which model of strategy process best explains the Viagra/Cialis story? Why?

4. Does the Viagra/Cialis story influence how you would design a strategic management process? Why or why not? If yes, what process would you design?

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Strategic Management Concepts

ISBN: 978-1259384073

2nd edition

Authors: Frank Rothaermel

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Question Posted: Dec 12, 2014 10:36 AM

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1. Do you think serendipity is random, as some say? Why or why not? 2. What does...

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Step by Step Answer:

1 Some level of truth can be found in both perspectives and this situation can help represent strategy as making tradeoffs On one hand serendipity is ...View the full answer

Strategic Management Concepts

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