Question

1. Do you think “serendipity is random,” as some say? Why or why not?
2. What does the “discovery” of Viagra and Cialis tell us about the strategic management process? Discuss about the role of strategic initiatives?
3. Which model of strategy process best explains the Viagra/Cialis story? Why?
4. Does the Viagra/Cialis story influence how you would design a strategic management process? Why or why not? If yes, what process would you design?



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  • CreatedDecember 12, 2014
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