Question

1. How does the use of social media give Best Buy a strategic competitive advantage?
2. How should Best Buy’s CEO Brian Dunn make sure he remains in the zone of effective communication (in Figure 14-2) when using social media?
3. Putting yourself in Brian Dunn’s position as CEO of Best Buy, what would your workplace social media policy specify?


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  • CreatedApril 03, 2015
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