1. In your experience, is most word-of-mouth advertising positive or negative? 2. Why does word-of-mouth advertising have...

Question:

1. In your experience, is most word-of-mouth advertising positive or negative?
2. Why does word-of-mouth advertising have such an impact?
3. Why would companies like Procter & Gamble (which have historically focused on mass advertising) turn their attention to word-of-mouth advertising?
4. Do the statistics about word-of-mouth that have been cited by the group called “The Influencers” square with your own personal experience?