Question: How have you seen the use of referrals and word
How have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner? Provide examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly benefit the competition?)
Relevant QuestionsIn your opinion, what do you think is the most effective and efficient way or method for small business owners to promote and market their products/services? Why? Niewulis’ original intent was to market to major sports stores, how would you describe the market he finally targeted? Is there a commonality? Is it ethical to pose as a customer in order to gather data from a competitor? What sort of behaviors do you believe to be ethical and justifiable and which ones cross the line? Create a questionnaire that could be used to gather data for your carwash? Use both closed- and open-ended questions. Interview someone at the company where you work. What kind of marketing plan does the company have (formal, informal, detailed or not, etc.)? How often is it reviewed?
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