Question: 1 In your opinion what new country markets would be

1. In your opinion, what new country markets would be likely to hold the greatest potential for additional sales for Friedman’s company?
2. Of the major strategy options mentioned in this chapter, which is Holy Land Earth currently following? Which of the others would offer the safest path to further global expansion? Which would offer the fastest path to such growth? Which would offer the best path? Why?
3. What are the greatest challenges Friedman is likely to face in the future? What sources of assistance would you suggest that he use as he takes on those challenges?

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