1. What advantages are there to an exporter wanting to enter China and/or Hong Kong for using...

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1. What advantages are there to an exporter wanting to enter China and/or Hong Kong for using an agent like Sinova?
2. Are the benefits of using Sinova most valuable to small exporters or can the multinational larger firms also benefit? Explain.
3. If an exporter has used a company like Sinova, at what point in the exporter’s market development would it be more profitable to stop using them? Discuss.
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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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