1. What are the advantages and disadvantages of the approaches Belkin has used to assess customer experiences at his coffee shops? Which one would your recommend?
2. Do you see any problem with offering a free cup of coffee as an incentive for filling out a comment card? Would you suggest any other options for encouraging customers to provide their feedback?
3. Take a look at the comment card that Belkin has posted online. What are the best features of the card? In what way(s) might it be improved?