1. What are the advantages for an airline of using a revenue management system?
2. Are revenue management systems a competitive advantage or simply a new necessity for doing business in the airline industry today?
3. What other industries could benefit from the use of a revenue management system?
4. How could an airline use customer information to gain competitive advantage?
5. What types of metrics would airline executives want to see in a digital dashboard?
6. How would an airline's revenue management system be used for decision support?