1) What does Coca-Cola stand for? Is it the same for everyone? Explain. 2) Coca-Cola has successfully...
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2) Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful?
3) Can Pepsi or any other company ever surpass Coca-Cola? Why or why not? What are Coca-Cola's greatest risks?
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1 Coke believed early on that to gain worldwide acceptance it needed to connect emoti...View the full answer
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Related Book For 
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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