1. What is the typical process for developing questionnaires for markets where consumers speak a different language?...
Question:
1. What is the typical process for developing questionnaires for markets where consumers speak a different language?
2. Find someone who speaks German and have him or her back translate the questions that appear in Case Exhibit. Are these German questions adequate?
The Schönbrunn Palace in Vienna was constructed in the eighteenth century during the reign of the Hapsburgs. Today this former summer residence of the imperial family is one of Austria’s top tourist attractions. The questions in Case Exhibit, about a visit to the Schönbrunn Palace, originally appeared in German and were translated intoEnglish.
Befragung der Besucher Schloß Schönbrunn . Ft htten Si53k:h nach dem Bestach gut informiert ǔberhs Schloß und selne Geschichte? a sehrgut gut D cher sch echt chr schlecht Bundesland (nur für O) Wurden Sie bei der Besichtigung sestart? durch landerel Gruppen Alter Jahre Geschlecht männlich webich Heutiges Datu Uhrzeit c sehr sta aetwas a gar nich urch Einzelbesucher a sehr stank 8was C kaum Waren Sie heute zum ersten Mal in Schloß Schonbruan? ฝื nein, zum Mai D ja Wie finden Sie die Art, wie die Riume dargestelilt werden (Eiarichtung, Möblierung, Baleuchtung, Dakoration, ete? Welche Tour haben Sie gemacht? a Grand Tour (40 Räume) Imprial Tour (22 Raume o eher schleshtD a sehr schlechi d sehr gut her gut weil Haben Sie nach dem Besuch im Schloß Schönbrunn eine lebendige Vorstelling vont einstigen Leben bei Hof? Welche Art von Führung haben Sis gewahit? D Schönbrunn Fuhrnng fAngehot des Sch ㅁ eigener Reiseführer (Reisegruppe. Fremdenfiihrer) D Tonbandfidhrer (Audiogide in D keineriei Fährus d etwas D katem a nein wall Sprache Was wirden Si e noch perne über das Schloß erfahren? Falls Sie an einer Führung teilgenommen haben: Wie finden Sie Ihren Flhrer bzw. Bve Fihrerin? tl sehr freunich eher freundlich eher untreundlich D schr untreundicn Wie finden Sie die Eintrittspreise? a günstig Wie finden Sle dle angehotenen Audioguides? Wic finden Sie das Angebot im Museumshop? eher schlecht sehr schleh d sehr gut hr gu weil- eher schecht ㅁ sehr schlecht a sehr gut cher gu wel- Wie ist hr Gesamteändrsck vom Schlos Schonbrunn alles in allem? Was künnte threr Meinung nach noch verbessert werden? ロsehr gut 0eher gut O eher schiecht σ sehr schlecht Wie ist thr Eindruck vom Personal im Schloß? sehr gut eher gut weil D eher schlecht sehr schlecht Wie gut finden Sie sich im Schio Schonbrunn/Park zurecht (Hinweisschilder kennt man sich gut aus, findet man dee Kassen, Toiletten, den Ausgang, eto.j? n sehr gut her gut ロeher schlecht sehr schlecht Vielen Dank für Ihren Besuch und Ihre Anregungen!
Step by Step Answer:
1 See the answer to Question 1 of the McDonalds case presented previously 2 The translation is excellent The English language questions appear below S...View the full answer
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
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