1. What is the typical process for developing questionnaires for markets where consumers speak a different language?
2. Find someone who speaks German and have him or her back translate the questions that appear in Case Exhibit. Are these German questions adequate?

The Schönbrunn Palace in Vienna was constructed in the eighteenth century during the reign of the Hapsburgs. Today this former summer residence of the imperial family is one of Austria’s top tourist attractions. The questions in Case Exhibit, about a visit to the Schönbrunn Palace, originally appeared in German and were translated intoEnglish.

  • CreatedOctober 02, 2012
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