Question

1. Why is Facebook the number-one social media company, and not Myspace which enjoyed a first-mover advantage?
2. Given that hallmarks of good and bad strategy (discussed in Chapter 1), do you think Facebook has a good strategy? Why or why not?
3. The first step in creating a good strategy is to diagnose the competitive challenge. What do you believe is Facebook’s number-one competitive challenge?
4. What top-three recommendations would you give Mr. Zuckerberg? Why? Support your arguments.



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  • CreatedDecember 12, 2014
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