A company's sales force creates and communicates customer value by personally engaging customers and building customer relationships.

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A company's sales force creates and communicates customer value by personally engaging customers and building customer relationships. With its Market Basket approach, was Staples focusing on building customer value and relationships? Explain.

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:34 AM

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A company's sales force creates and communicates customer value by personally engaging customers and building customer relationships.

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Companies can create goals that make sense at a corporate level But when the goals are counter to ...View the full answer

Principles of Marketing

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