a. Define the following memory structures: sensory store, short-term store (working memory), and long-term store. Discuss how

Question:

a. Define the following memory structures: sensory store, short-term store (working memory), and long-term store. Discuss how each of these concepts can be used in the development of an advertising strategy.
b. How does information overload affect the consumer’s ability to comprehend an ad and store it in his or her memory?