a. How should marketers promote products and services to working women? What appeals should they use? Explain.

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a. How should marketers promote products and services to working women? What appeals should they use? Explain.
b. As the owner of a Saturn automobile dealership, what kinds of marketing strategies would you use to target working women?
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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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