A research company has decided to pretest a personal interview questionnaire prior to collecting the actual data.

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A research company has decided to pretest a personal interview questionnaire prior to collecting the actual data. Interviewers will conduct the pretest interviews. Design a separate questionnaire containing from 5 to 10 questions that you feel the interviewer should fill out after each pretest interview. The objective of this separate questionnaire is to provide the research company with sufficient information to evaluate any problems with the personal interview questionnaire.
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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