What is ethnographic research? Discuss how a marketing researcher could get into an ethically sensitive situation using

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What is ethnographic research? Discuss how a marketing researcher could get into an ethically sensitive situation using the technique.

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:57 AM

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What is ethnographic research? Discuss how a marketing researcher could get into an ethically sensitive situation using

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Ethnographic research was borrowed from anthropology and ...View the full answer

Marketing Research

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