A researcher sends out 2,000 questionnaires via e-mail and promises respondents anonymity. Fifty surveys are returned because the e-mail addresses are inaccurate. Of the 1,950 delivered questionnaires, 100 are completed and e-mailed back. However, 40 of these respondents wrote that they did not want to participate in the survey. The researcher indicates the response rate was 5.0 percent. Is this the right thing to do? What concerns might you have about this approach?
Answer to relevant QuestionsDefine interactive and non interactive survey approaches. Why might a researcher choose an interactive survey approach over a non interactive survey approach? What are the major types of mechanical observation? What types of observations might Twitter potentially have access to that would be of interest to basic marketing researchers? Review the evidence presented regarding hand washing behaviors (or the lack thereof).Report results based on the way the data were obtained. What accounts for the differences in survey, observational and mechanical-based ...Define internal validity and external validity. It’s been said that external validity decreases when internal validity is high. Do you believe that is so? Explain your answer. Consider the information in the chapter describing Facebook’s experiments with their own users. Do you see any evidence of such experiments going on today at Facebook, Instagram or Twitter? Would you consider Facebook’s ...
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