Why is response rate a concern for survey researchers? Are there other issues that should be of greater concern?
Answer to relevant QuestionsA researcher sends out 2,000 questionnaires via e-mail and promises respondents anonymity. Fifty surveys are returned because the e-mail addresses are inaccurate. Of the 1,950 delivered questionnaires, 100 are completed and ...What is an artifact to a marketing researcher? How might one use artifacts to study the types of things that fans at major sporting events might be willing to purchase when attending an event? Can artifacts also be used to ...William Rathje, a researcher at the University of Arizona, Department of Anthropology, has become well known for the “Garbage Project.” The project involves observational research. Use http://www.ask.comto find ...What are the shortcomings of this method? Conduct a taste test involving some soft drinks with a group of friends. Pour them several ounces of three popular soft drinks and simply label the cups A, B, and C. Make sure they are blind to the actual brands. Then, let ...
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