A study by the Harvard Business School has shown that e-mail marketing is much more effective than

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A study by the Harvard Business School has shown that e-mail marketing is much more effective than traditional direct mail in that it provides a much greater return on investment (ROI) Explain some of the reasons this would be.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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A study by the Harvard Business School has shown that e-mail marketing is much more effective than

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While the cost of direct mail is not that expensive the cost of sending an email is ridiculou...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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