A study by the Harvard Business School has shown that e-mail marketing is much more effective than traditional direct mail in that it provides a much greater return on investment (ROI) Explain some of the reasons this would be.
Answer to relevant QuestionsDirect marketing has been an effective tool for marketers for a long time. Provide some reasons why direct marketing ahs been so effective. Do you think this trend will continue?Direct marketers are very good at determining the effectiveness of their programs. Many direct marketers now measure the impact of the program on the consumer funnel. Explain how direct marketers measure effectiveness, and ...Policy makers are concerned that some bloggers may not be disclosing the fact that they are being compensated for product or brand endorsements. Explain why they may be concerned about this and how it may lead to negative ...Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in a marketers IMC program. What are the various objectives for each category of sales promotion?What is meant by a sales promotion trap or spiral? Evaluate the promotional war that has developed in the fast-food industry as various competitors promote their 99 cents or dollar menus. What are the options for companies ...
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