Advertising creativity is viewed as the ability to generate unique and appropriate solutions to communication problems. This definition suggests that a creative ad is one that is novel but also relevant or appropriate. Find an example of an advertisement (either a print ad or TV commercial) that is novel but not necessarily relevant to the product or services Discuss why the client would have approved this ad.
Answer to relevant QuestionsDiscuss the various factors that account for the way divergence can be achieved in advertising creativity. Find an example of an advertisement that reflects these various characteristics and explain how it does so.Explain the concept of transformational advertising. Find an example of a company that is using transformational ads and discuss how the ads might enhance the experience of using the product or service.Discuss the role of headlines and in a print advertisement. What is the difference between a direct headline and an indirect headline and when might each be used?One well known media planner has noted that media buying is a combination of art and science with a definite bias toward art. Explain what this means and give examples of circumstances or situations in which this might be ...Discuss the major developments that are impacting the television industry and TV’s role as a major advertising medium. How might these factors impact he way marketers use television as part of their IMC programs?
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