Question: Advertising creativity is viewed as the ability to generate unique

Advertising creativity is viewed as the ability to generate unique and appropriate solutions to communication problems. This definition suggests that a creative ad is one that is novel but also relevant or appropriate. Find an example of an advertisement (either a print ad or TV commercial) that is novel but not necessarily relevant to the product or services Discuss why the client would have approved this ad.




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  • CreatedJanuary 14, 2015
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