Analyze the purchase of a cereal from a family decision making perspective. Discuss the roles various family

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Analyze the purchase of a cereal from a family decision making perspective. Discuss the roles various family members would play in the decision process and how advertising and promotion could be used to influence them.
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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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