Apply Lewins process model of organization change to the measures that Kotick has taken to effect change
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Apply Lewin’s process model of organization change to the measures that Kotick has taken to effect change at Activision. Be sure to examine each step in the Lewin model, noting where the model applies particularly well and where it doesn’t. Are there any points at which the continuous change process model provides a better description of the strategy at Activision?
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Unfreezing took place when Kotick became aware of the need for change d...View the full answer
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Related Book For
Organizational Behavior Managing People and Organizations
ISBN: 978-1133626695
10th Edition
Authors: Ricky W. Griffin and Gregory Moorhead
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