Are customers likely to be confused by an integrator positioning that suggests a Web site sells anything

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Are customers likely to be confused by an integrator positioning that suggests a Web site sells anything and everything? What are the advantages and disadvantages of this positioning?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:16 AM

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Are customers likely to be confused by an integrator positioning that suggests a Web site sells anything

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Depending on customer attitudes toward technology and internet usage they may or may not be confused ...View the full answer

E Marketing

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