Are there similarities between marketing intelligence and the operations of the U.S. Central Intelligence Agency? Do companies ever employ business spies?
Answer to relevant QuestionsWhat obstacles may be faced in enhancing a company’s ability to learn more and better about its customers, and how should they be addressed? Go to www.johnsonandjohnson.com and click on “Background” and then on “Principal Global Operations.” Identify the positioning strategies of the different companies. Discuss the conditions that might enable a new competitor to enter a mature product–market. Describe a positioning concept for three different brands/products that corresponds to functional, experiential, and symbolic positioning. Discuss how government may participate in helping domestic companies develop their competitive advantages in an industry such as aerospace products.
Post your question