What obstacles may be faced in enhancing a companys ability to learn more and better about its

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What obstacles may be faced in enhancing a company’s ability to learn more and better about its customers, and how should they be addressed?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:00 AM

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What obstacles may be faced in enhancing a companys ability to learn more and better about its

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It is important to be aware that information in organizations is far from a neutral resource x it ha...View the full answer

Strategic Marketing

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