Consider the information in the chapter describing Facebook’s experiments with their own users. Do you see any evidence of such experiments going on today at Facebook, Instagram or Twitter? Would you consider Facebook’s experimentation lab or field experiments? Given the backlash Facebook experienced from conducting the experiments, what advice would you have for them to improve the way they go about conducting experiments through their platform.
Answer to relevant QuestionsDefine measurement. How is your performance in a marketing research class being measured? Construct a Likert scale that would measure student attitudes toward constructing a new business building on campus using a forced choice approach. Consider the following research questions or hypotheses. What variables need to be measured in each? a. Do consumers who spend more time and are more committed to Facebook spend more money at Amazon.com? b. What are the ...What are six critical questions for a researcher in designing a questionnaire? What are some general guidelines for avoiding common mistakes in writing questionnaire items?
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