Consider the information in the chapter describing Facebooks experiments with their own users. Do you see any

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Consider the information in the chapter describing Facebook’s experiments with their own users. Do you see any evidence of such experiments going on today at Facebook, Instagram or Twitter? Would you consider Facebook’s experimentation lab or field experiments? Given the backlash Facebook experienced from conducting the experiments, what advice would you have for them to improve the way they go about conducting experiments through their platform.
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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