Artia Hunt is the CEO of a successful chain of coffee shops in the Midwest. Ms. Hunt

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Artia Hunt is the CEO of a successful chain of coffee shops in the Midwest. Ms. Hunt would like to add a small selection of pastries to the current food offerings at her coffee shops. You have been hired to conduct an exploratory study using social media sources to develop an initial list of the types of pastries that should be considered for this new initiative. Based on Marketing Research Insight, outline the steps you will use to conduct this project and present the results of your research to Ms. Hunt.
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Marketing Research

ISBN: 978-0134167404

8th edition

Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush

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