As before, you’re working with Jane Melody on Sonic’s marketing plan for launching a new smart phone. Now you’re focusing on Sonic’s positioning and product life-cycle strategies by answering three specific questions.
• In a sentence or two, what is an appropriate positioning for the Sonic 1000 smart phone?
• Knowing the stage of Sonic’s smart phone in the product life cycle, what are the implications for pricing, promotion, and distribution?
• In which stage of its evolution does the smart phone market appear to be? What does this mean for Sonic’s marketing plans?
Document your ideas in a written marketing plan or in Marketing Plan Pro.Note any additional research you may need to determine how to proceed after the Sonic 1000 has been launched.